New art members club La Pera Projects offers a cadre of exciting artists at affordable prices through a fresh, modern and intimate approach. Looking to transcend the traditional white walls of a gallery space, its mission is to make contemporary art more accessible to the public. Last spring, La Pera Projects created an innovative mobile art collecting platform that provides transparent and convenient access to new artwork every two weeks via WhatsApp (and its website).

Co-founded by entrepreneurs Clara Andrade Pereira, Director of Pablo’s Birthday Gallery in Manhattan and Head of VIP Relations for Untitled Art Fair, and Blanca Pascual Baztán, an independent Art Consultant at 9Muses Art, an art advising company in New York - La Pera Projects’ new approach helps democratize the industry, making art collecting simple and easy.

Launched during Covid-19 in June 2020, La Pera Projects - based on the Spanish word for “pear” - was created as an alternative to purchasing through galleries and auction houses for first-time art collectors. Through their complementary dual expertise, Andrade and Pascual curate a selection of powerful gallery-level artwork priced under $600. Membership is free and provides access to its Collectors Circle via WhatsApp or their website. There are no fees or costs incurred and members receive a curated list of artwork every fortnight directly to their preferred digital platform. While La Pera Projects continuously update their list of high-quality art, additional pieces by previously featured artists are available upon request. The platform is accessible in both English and Spanish and is the first of its kind available in both languages.  

Since inception, the Collectors Circle has had a worldwide reach of several thousands of members through word-of-mouth from five continents and 25 different countries. The platform has featured artists who vary in technique and theme, such as Spanish-born abstract artist Leticia Sampedro, to the watercolor beauty of the British oil painter Ben Walker. Hot new photography artists, such as Alice Quaresma, who was selected as a creative for Hermès for their “Carte Blanche” Spring/Summer 2018 Collection and Nelson Morales, who has been profiled in The New York Times and Vogue Italia, present a diverse artist portfolio and stunning body of work. 

“Our mission is to inculcate a passion for collecting contemporary art, making it a fun and enriching experience. Through digital platforms, we are able to build intimate relationships with members in a personal and highly curated way. We want to inspire a new generation to collect contemporary art while allowing first time collectors the opportunity to have VIP access to new artwork from their homes anywhere around the world” said the two co-founders.. “We want to democratize art, so anyone is able to become a collector and we want to grow a global community of art lovers, who speak the universal language of art”. 

To join La Pera Projects and become a member, visit: https://www.laperaprojects.art.

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