This summer, Perrier® Sparkling Natural Mineral Water celebrates a momentous collaboration with The Andy Warhol Foundation and what would have been the famed pop artist’s 85th birthday on August 6. Fresh on the heels of the brand’s limited-edition Warhol-inspired bottle collection debut, Perrier is offering consumers the chance to win an original piece of Warhol artwork as part of its Take Home a Warhol sweepstakes.

Warhol’s relationship with the sparkling natural mineral water dates back to 1983, when he featured the iconic bottles in a series of more than 40 works. The Perrier screen prints are an example of the artist’s famed style of depicting everyday consumer products in unconventional ways. In tribute to these relics of the Pop Art movement, Perrier has collaborated with The Andy Warhol Foundation to create a limited-edition collection of bottle labels based on Warhol’s original works.

Earlier this summer, Perrier launched the Take Home a Warhol sweepstakes, which gives consumers a chance to win an original screen print created by Warhol in 1978 called “Space Fruit: Lemons.” Consumers can enter for a chance to win this piece of art at www.perrier.com/warhol, which features an online gallery of Warhol’s original screen prints and showcases the limited-edition Perrier bottles. Visitors to the site can enter once a day until the sweepstakes’ conclusion on September 30, 2013.

“By creating its limited-edition, Warhol-inspired labels, Perrier is demonstrating exactly what Warhol believed - which is that Pop Art is for everyone,” said Michael Hermann, Director of Licensing for The Andy Warhol Foundation. “We are pleased that Andy Warhol’s work continues to live on through this collaboration with Perrier.”

“We look forward to bringing the work of this legendary artist into the homes of our consumers through our limited-edition Perrier by Andy Warhol labels,” said Priya Shenoy, Group Marketing Manager for Perrier U.S.  “Our hope is that people will be inspired to commemorate the birthday and legend of Andy Warhol on August 6, when they raise a glass of Perrier. Additionally, this year Perrier celebrates its 150th anniversary, so there are two great reasons to toast with Perrier.”

Sweepstakes terms and conditions will be available at www.perrier.com/warhol until September 30. NO PURCHASE NECESSARY.  Void where prohibited.
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