GreatNonprofits and GuideStar jointly announce the launch of the 2011 Arts Appreciation Campaign, which seeks to identify top-rated organizations enriching their communities through the arts.

Partners in the campaign, which will run throughout the month of January, include Theatre Communications Group, Arts and Creativity for Healing and The New 42nd St. Inc.

A major goal of the campaign is to raise public awareness about the many excellent nonprofit organizations that work on arts programs and initiatives around the country.

Any nonprofit working on these issues that gets 10 or more positive stakeholder reviews by midnight, January 31st will be recognized on the GreatNonprofits Top-Rated Arts Nonprofits List.

“There are so many wonderful nonprofit organizations supporting the important role of the arts in our communities,” said Perla Ni, CEO of GreatNonprofits. “Through this campaign, we hope to shine a spotlight on their important work.”

Participants in the campaign can expect to receive increased exposure to donors and volunteers and increased visibility in their communities and in the media. Additionally, research conducted by GreatNonprofits indicates that user reviews are can have a wide array of impacts on nonprofit organizations – from increasing fundraising success to furthering volunteer recruitment and promoting programmatic changes and improvements.

The user reviews gathered by GreatNonprofits are written by anyone with personal experience with a nonprofit, i.e., a donor, volunteer, board member, client, or member of the public.

In 2010 more than 650,000 people visited GreatNonprofits to read and write these reviews.  As of now, there are nearly 50,000 reviews of some 7,000 organizations.

About the Campaign

The Arts Appreciation Campaign will run throughout the month of January and all reviews will appear on both the GreatNonprofits.org and GuideStar.org websites. Nonprofits with 10 or more positive reviews will be included on the GreatNonprofits Top-Rated Arts Nonprofits List. Review submissions must take place from January 1st – January 31st, 2011.