The 19th Annual International Los Angeles Photographic Art Exposition, photo l.a. 2010, returns January 14 - 17 to the Santa Monica Civic Auditorium. Over the past eighteen years photo l.a. has earned a reputation as one of the foremost art fairs and the leading photo-based event in the country.  Presenting the finest galleries from around the globe, this 19th edition promises to be the best ever.

Created by Stephen Cohen, producer of the highly acclaimed art fairs artLA and photo Miami, photo l.a. will feature the finest photographic art from the earliest 19th Century photographic experiments to the most contemporary photography and photo-based art.  Many of the world’s leading galleries and private dealers representing international and U.S. artists will display work at photo l.a. 2010. Participating Los Angeles exhibitors include The Lapis Press, DNJ Gallery, Robert Berman Gallery, and Stephen Cohen Gallery. International galleries including Galeria Sicart (Spain), Queensland Centre (Australia), Gallery Suite 59 (Netherlands), and MR Gallery (Beijing) will also participate in the fair.

“Los Angeles continues to be home for more and more artists and it has become a major creative center for the production of photography and photo-based art,” says Stephen Cohen, producer of photo l.a., owner of the Stephen Cohen Gallery in Los Angeles. “photo l.a. 2010 presents an international array of galleries and artists giving to curators, collectors, critics and art enthusiasts the opportunity to enjoy the best photography that our city and the world have to offer.  Now in its 19th year, it is the longest running art fair in Los Angeles and it will be a major cultural event in the Los Angeles fine art landscape.”

Opening Night Reception

The opening night reception on Thursday, January 14, from 6 to 9pm, will benefit the Wallis Annenberg Photography Department at LACMA and will be hosted by noted photographer David LaChapelle and actor/photographer Chris Lowell. Reception tickets are $75 and can be purchased directly from LACMA at www.lacma.org/art/photola.aspx or email: photola@lacma.org.

Debuts and Previews

The La Brea Matrix, produced by The Lapis Press and Schaden.com, with the support of MAK Center for Art and Architecture and the Goethe-Institut, will have its debut at photo l.a.

The Museum of Latin American Art (MoLAA) will present a preview of their exhibition: Changing the Focus: Latin American Photography (1990-2005).  Its curator, Idurre Alonso, will talk about the exhibition and give an on-site collecting seminar, as will Gordon Baldwin, former Curator of Photography at the Getty Institute. Photographer Lynn Saville will lecture on her new book.  Onsite collecting seminars are $80 (include a three-day pass).  Seminars have limited enrollment and tickets should be purchased in advance. Student discounts for lectures and the fair are available with valid I.D. 

On Saturday, January 16, LACMA will also present a curated program of lectures, free to the public with day-of tickets, limited attendance. Lectures will take place in the Marquee Ballroom of the Doubletree Guest Suites across from the Civic at 1707 Fourth Street.  Please check the website (www.photola.com) for updated programming and information on the LACMA curated lectures.

 Tickets and Additional Information

photo l.a. will be open to the public Friday, January 15th and Saturday, January 16th  from 11:00 a.m. to 7:00 p.m., and Sunday, January 17th  from 11:00 to 6:00 p.m.  Tickets are $20 for a one-day pass, $30 for a three-day pass and $10 for lectures .All exhibition, lecture and opening night benefit reception tickets are available for purchase in advance or at the door.  For additional information on photo l.a. 2010, including the opening benefit reception and advance ticket sales, visit www.photola.com.

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Jeannine Schechter Jacobi

Fresh PR

(310) 857-6994

www.freshpr.net