Offering an online platform for discovering visual arts just as Pandora is to music and Netflix is to film, Art.sy launched the public version of its website on Monday.

Image-driven Artsy.net intends to guide viewers to their likes, either to buy or just browse art. About half the size of the Google Art Project, at this point, Art.sy has some 20,000 images of art already digitized with 275 galleries and 50 museums and institutions as partners. 

A team of art historians came up with categories for the artwork; images are also ranked by actual people who assign a value.

Dreamed up by 25-year-old Princeton grad Carter Cleveland, this so-called Art Genome Project took in millions of dollars from investors.

The well-coneected website boasts partners such as gallerist Larry Gagosian and Wendi Murdoch, Rupert Murdoch’s wife.

Eric Schmidt of Google; Peter Thiel, founder of Paypal, board of Facebook, and Jack Dorsey of Twitter are among the investors, while John Elderfield, the former chief curator of painting and sculpture at the Museum of Modern Art, is an adviser.