A mobile app developed by Boston start-up Spotzer brings custom museum tours to smartphones users to allow them to chart their own course through galleries, gathering nuggets of information on particular works of interest. 

Located within Paypal's StartTank in Boston, Spotzer got a first round of funding recently.

Using Bluetooth "beacon" technology, the app gathers information on artworks based on the museum visitor's location, along with other sources such as Facebook friends and recent media.

“The big picture is that we are building the social and engagement layer that ties all of the world’s art and culture together,” says Spotzer CEO and founder Brendan Ciecko.