Jeff Koons Partners With Snapchat on Augmented Reality Art Hunt

  • October 03, 2017 20:28

  • Email
Jeff Koons teams up with Snapchat

Remember the summer of Pokemon Go? People were popping up everywhere to play the interactive game with their smartphones. Now art will take it's turn in augmented reality, and it's art for art's sake.

Artist Jeff Koons, known the world-over for his massive balloon dog sculptures, teamed up with Snapchat to put works from his Banality series in parks worldwide.

The social media app’s new AR art project, art.snapchat.com, puts nine "digitally" installed Koons sculptures across nine major parks and landmarks in cities, including: New York; Paris; London; Toronto; Sydney; Chicago; Rio de Janeiro; Washington, D.C.; and Venice, Calif. 

A “Jeff Koons Lens” can be activated by nearby users who then follow an on-screen guide that will lead them to the AR version of a sculpture. And then they'll probably take a selfie. The lenses will move every few weeks to new locations.

Snapchat is looking to collaborate with more artists.

Read more at Hyperallergic


  • Email

More News Feed Headlines

Joseph Mallord William Turner (1775-1851) Sunset, 1830-5.

After 13 Years, ARTFIXdaily to Cease Daily News Service

  • ArtfixDaily / August 15th, 2022

ARTFIXdaily will end weekday e-newsletter service after 13 years of publishing art world press releases, events and ...

Read More...
Einar and Jamex de la Torre, Critical Mass, 2002 (Courtesy of the Cheech Marin Collection and Riverside Art Museum).

Inaugural Exhibition at The Cheech Highlights Groundbreaking Chicano Artists

  • ArtfixDaily / July 7th, 2022

One of the nation’s first permanent spaces dedicated to showcasing Chicano art and culture opened on June ...

Read More...
Jacob Lawrence,.  .  .  is life so dear or peace so sweet as to be purchased at the price of chains and slavery?—Patrick Henry,1775 , Panel 1, 1955, from Struggle: From the History of the American People, 1954–56, egg tempera on hardboard.  Collection of Harvey and Harvey-Ann Ross.  © 2022 The Jacob and Gwendolyn Knight Lawrence Foundation, Seattle / Artists Rights Society (ARS), New York.

Crystal Bridges Explores the U.S. Constitution Through Art in New Exhibition 'We the People: The Radical Notion of Democracy'

  • ArtfixDaily / July 7th, 2022

Original print of the U.S. Constitution headlines exhibition sponsored by Ken Griffin (who purchased it for $43.2 ...

Read More...
Salvador Dalí (1904–1989), Christ of St John of the Cross, 1951, oil on canvas © CSG CIC Glasgow Museums Collection

Dalí / El Greco Side-by-Side Exhibit Prompts: 'Are They Really Paintings of the Same Thing?'

  • ArtfixDaily / July 6th, 2022

From July 9 to December 4, 2022, The Auckland Project in the U.K. will unite two Spanish masterpieces from British ...

Read More...