The Memphis Brooks Museum of Art is excited to announce that, as part of the museum’s centennial, New York artist Kurt Perschke will bring his world-traveled RedBall Project to Memphis April 28 – May 7. During its performance run in Memphis this fun and provocative installation will be strategically placed in ten different sites in the city, personally selected by Perschke during his visit to Memphis in December 2015. While these sites are currently a secret, they will be revealed next month.

“On behalf of the Brooks, I’m proud to announce RedBall Project as our gift, on our hundredth birthday, to the city of Memphis,” said Emily Ballew Neff, Ph.D., executive director of the Brooks Museum.

Perschke uses RedBall Project to encourage exploring each city’s unique architectural landscape and history. By squeezing the installation between buildings and hoisting it over pedestrians’ heads the ball punctuates overlooked spaces. “On the surface, the experience seems to be about the ball itself as an object,” said Perschke, “but the true power of the project is what it can create for those who can experience it. It opens a doorway to imagine ‘what if,’” he said. “The larger arc of the project is how each city responds to that invitation and, over time, what the developing story reveals about our individual and cultural imagination.”

RedBall, which has traveled to cities in Europe, the U.K., U.S.A., Australia, and Canada, weighs 250 lbs and is approximately 15 feet high.

RedBall Project is the inaugural exhibition for Brooks Outside, a new program for the Brooks, which will enliven and invigorate Brooks Museum grounds, Overton Park, or sites around the community. Each has been chosen to offer meaningful experiences, to extend community goodwill, and to generate discussions about art in general.