The Los Angeles County Museum of Art (LACMA) is pleased to announce the Wear LACMA: 50th Anniversary Edition, launched in partnership with Farfetch.Available this fall the collection features exclusive fashion items—ready-to-wear, accessories, clothing, and perfumes—created by 19 notable Los Angeles–based designers. A diverse selection
of objects housed in LACMA’s permanent collection, including ancient pieces from Mexico and Iran; 16th-and 17th-century European paintings; textiles; prints; archival photographs; and contemporary works, among others served as a source of inspiration for the designers.

The 19 designers participating in the Wear LACMA: 50th Anniversary Edition include: Anita Ko, Cathy Waterman, Clare Vivier, CO, dosa, Esquivel, FREECITY, Greg Lauren, Gregory Parkinson, Irene Neuwirth, Jennifer Meyer, Juan Carlos Obando, L’oeil du Vert, Libertine, Monique Lhuillier, NewbarK, Nick Fouquet, Rodarte, and The Elder Statesman.

“The Wear LACMA: 50th Anniversary Edition is an exciting celebration of the museum and the talented designers that live and work in Los Angeles,” said Katherine Ross, founder of the Wear LACMA project. “It is an honor to collaborate with these 19 designers to highlight the museum’s collection through this convergence of art and fashion. Farfetch’s partnership in this project is exceptional, and we could not have realized this anniversary edition of Wear LACMA without their support.”

"As a company that encourages customers to unfollow the crowds and thrive on diversity, Farfetch is pleased to partner with LACMA on its Wear LACMA: 50th Anniversary Edition of bespoke products," said Stephanie Horton, Farfetch Chief Marketing Officer. “Our customers look for the individuality in all aspects of their lives and these specially designed items are a perfect match for that audience."

To celebrate the partnership Farfetch has launched an exclusive online boutique, which will house the Wear LACMA: 50th Anniversary Edition products, thereby enabling its global customer base to shop these unique pieces. By lending its technological expertise, Farfetch has provided the Wear LACMA: 50th Anniversary Edition with a platform on which to reach a worldwide audience of engaged customers and achieve greater global visibility.

The collection will be available for purchase at the LACMA Store and online (thelacmastore.org) as well as on Farfetch.com beginning November 4, 2015 with all proceeds benefiting the museum.

The Wear LACMA project, initiated by the museum’s Director’s Circle, is a collaboration between the museum and Los Angeles–based designers to create limited-edition pieces inspired by LACMA’s permanent collection. Since October 2012, Wear LACMA has collaborated with an array of established designers, who have produced unique art-inspired products from T-shirts, tote bags, and girls’ dresses to fragrances, jewelry, and leather pouches. Previous Wear LACMA designers include Clare V, Anita Ko, Johnson Hartig of Libertine, Gregory Parkinson, Haley Van Oosten of L’Oeil du Vert, Marjan and Maryam Malakpour of NewbarK, Juan Carlo Obando, Jennifer Meyer, and Greg Chait of The Elder Statesman.

Location: 5905 Wilshire Boulevard, Los Angeles, CA, 90036. lacma.org