A Revamped Petersen Automotive Museum With $350M in Cars to Invigorate LA's Miracle Mile
- October 13, 2015 20:12
Petersen Automotive Museum in Los Angeles is finishing up a complete exterior overhaul and a dynamic redesign of the interior, resulting in a world class museum that will showcase the art, experience, culture and heritage of the automobile. The culmination of a 13-month total transformation, coming this Dec., there will be 25 new galleries with multi-media tech, Pixar kids' display, cars as art, movie cars, renewed architecture, and more than $350 million worth of cars on display.
Displays will feature the prominence of the automobile in Southern California, as well as cars, trucks and motorcycles from around the world. In addition to the facility upgrade, the new Petersen will feature a refined and upgraded permanent collection and an expansion of rotating displays, galleries, technology and story-telling, providing visitors with fresh, new experiences throughout the year.
The exterior design by Kohn Pedersen Fox Associates is set to define the Petersen building as one of the most significant and unforgettable structures in Los Angeles. Long ribbons of stainless steel wrap around three sides and over the top of the deep red building, making a visceral statement that evokes the imagery of speed and the organic curves of a coach-built automobile. At night, the color and forms will be lit from within to accentuate the steel sculpture and act as a beacon in the neighborhood known as The Miracle Mile.