HGTV is the new owner of a North Hollywood, Calif., home that was featured as the exterior setting for the popular 1970s series, "The Brady Bunch."

Listed at $1.9 million, multiple offers, including one from singer Lance Bass, likely drove up the price for the split-level.

"This iconic residence is reportedly the 2nd most photographed home in the United States after the White House," wrote the selling agent in the property description. "Featuring perfectly preserved 1970's décor, it boasts one of the largest lots in the neighborhood -- over 12,500 sq. ft."

David Zaslav, chief executive officer of HGTV's parent company Discovery, noted, "...we'll restore the home to its 1970s glory as only HGTV can. More detail to come over the next few months, but we'll bring all the resources to bear to tell safe, fun stories with this beloved piece of American TV history."

HGTV, with its popular "Fixer Upper" series and other home-oriented TV shows, could help elevate interest in 70s furniture styles, interior design and collectibles.