"Adopting Tinder’s swipe model, Wydr’s algorithm works behind the scenes, assessing users’ tastes to calculate what to display in the future," reports The Independent of the Swiss-made app. "Artists on Wydr must catch the eye of potential customers flicking through their tiny phone screens."

Says one customer: "...A platform like Wydr allows a crowd rating where underdogs can advance to superstars and vice versa. It's taking away the power of self-defined experts, or dictators. And it’s fun.”