Artland creates unique digital opportunities for galleries and art lovers, showcasing exhibitions worldwide with innovative 3D recordings

Artland, the new community platform dedicated to connecting art lovers and galleries worldwide, has announced a partnership with The Independent Art Fair in New York (preview March 7, public hours from March 8-10), following a successful collaboration at the Brussels event in 2018. The partnership with the Independent marks Artland’s official foray into the New York art scene, bringing their innovative community platform for contemporary art to one of the premier art fairs in the US during New York Art Week.

Based in Copenhagen, Denmark, Artland’s revolutionary tools have been enhancing galleries’ digital reach across Europe since 2016 — in London, Berlin, Milan, Paris, Brussels and Scandinavia — connecting both newer art lovers and experienced collectors to each other as well as to galleries worldwide through its unique social marketplace. Artland’s goal is to be the world’s biggest community for art lovers, thereby creating more accessibility and transparency in the art market.

Mattis Curth, CEO and Co-founder of Artland says, “Artland is bringing the art world into the 21st century, unlocking new potential in how art lovers can explore and enjoy galleries and art fairs. We want to make it possible for people to enter the art market with lowered barriers for all. We are thrilled to partner with The Independent Art Fair in New York after our successful collaboration in Brussels and plan to announce partnerships with many more galleries in New York over the coming months.”

How Artland Works

Artland provides a unique online space for art lovers and galleries to connect, creating a digital environment where they can interact in numerous ways on its website and app. Significantly, users gain access to a world of art beyond the limitations of location, tailored to their needs, interests and preferences — as well as the ability to communicate with other collectors and message galleries.

As well-known Belgian collector Alain Servais said, “Artland offers useful tools to the art lover in a central place, creating a bridge between information and community building.”

Through Artland, galleries can access versatile digital tools to optimally communicate their mission and content. Not only can they create profiles and upload artworks for sale, but also communicate with a global community and archive their exhibitions permanently with Artland 3D to attract more buyers. The ability to embed these 3D recordings also enables galleries to maximise the marketing and documentary possibilities through their own websites, newsletters and other digital materials.  

Art lovers and collectors can choose to use the app as a collection management tool or as a means of sharing publicly with peers.

More than 50,000 art lovers worldwide currently use Artland to access works and exhibitions in 3D from over 250 galleries, including Lévy Gorvy, Max Hetzler, Michael Werner, Sprüth Magers, Rodolphe Janssen, Alexander Levy, Josh Lilley, to mention a few.

On the potential of 3D recordings to change the art world, Camila McHugh of Berlin’s Contemporary Fine Arts says, “I am fascinated by the way a virtual gallery such as the one offered by Artland has potential for expanding global access to art. The best exhibitions depend on the way all the works interact with each other within a specific space, and Artland can get you a bit closer to this.”

Independent Art Fair/Brussels and New York

In 2018, Artland worked closely with Independent Brussels to optimize all aspects of the fair, providing more opportunities for the collectors, sponsors and partners to experience the fair live online, and create a compelling digital archive.

Similarly, during the New York fair, Artland will make 3D recordings available of participating galleries’ exhibitions, distributing artists’ works to prospective buyers and collectors globally.

"The opportunity to collaborate with Artland gave the Independent the opportunity to be an early adopter of new technologies, allowing us to share our curated exhibitions with global viewers in ways that transcend time and geography,” says Elizabeth Dee, Founder/CEO of Independent Brussels Art Fair. “Together, we are breaking new ground in how art is experienced and archived for future generations of culture."

Artland is available on the App Store and at www.artland.com. Follow Artland on Twitter, Facebook, Instagram and LinkedIn and contact Artland via email: relations@artland.com.

About Artland

Artland was founded in 2016 by Danish brothers Mattis and Jeppe Curth. Artland offers an opportunity for art collectors to create a database of their collections and a community where users can interact with other collectors and galleries with unique tools and features. Artland is a place for art lovers to explore, showcasing the most inspiring young collectors to the world, while also enabling online conversation over shared passions. Artland has raised around 2 million dollars and their impressive list of investors includes one of the world’s most famous handball players, Mikkel Hansen; Olympic dressage champion Andreas Helgstrand; musician and songwriter Shaka Loveless; Airhelp founder Nicolas Michaelsen; and early investor in Airhelp Poul Oddershede as well as art curator Jens-Peter Brask and other early-stage seed investors.