Gooding & Company Sale Nets Record $113.7 million

  • PEBBLE BEACH, California
  • /
  • August 23, 2012

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A 1936 Mercedes-Benz 540 K Special Roadster. One of only 30 built, it was estimated to sell for as much as $16 million at a two-day auction of classic cars at Gooding & Co. in Pebble Beach, California, on Aug. 18-19, 2012. It sold for $11.8 million with fees, a record for the marque at auction.
Photographer: Mathieu Heurtault/Gooding & Co. via Bloomberg

Gooding & Company, the official auction house of the Pebble Beach Concours d'Elegance and acclaimed for selling the world's most significant and valuable collector cars, sold more than $113.7 million at its Pebble Beach Auctions on August 18 and 19. This is an outstanding achievement and a world record sale total for an automotive auction.

Twenty-four collector cars sold in excess of $1 million, highlighted by the von Krieger Special Roadster, a 1936 Mercedes-Benz 540 K, sold for $11,770,000, a double world record for a Mercedes-Benz and a pre-war car at auction. The previous evening, a 1960 Ferrari 250 GT LWB California Spider sold for $11,275,000, realizing a world record for a Ferrari California Spider.

Gooding & Company breaks the all-time automotive auction record with a $113.7 million sale total at its Pebble Beach Auctions over the weekend. The Santa Monica-based auction house realized 21 world auction records .
PRNewsFoto/Gooding & Company)

"There continues to be differentiation in the market between the best and everything else and I believe that our success stems from our understanding of quality in all categories," says David Gooding, President and Founder.  "Our record-breaking results and this year's unprecedented international interest in our auction clearly demonstrate the growing demand in high-level classic cars among new collectors and emerging markets."

Ferrari was a big part of the weekend with eight models between 1953–1962 selling above $2 million each. A significant offering for enthusiasts, the Sherman M. Wolf Collection of four exceptional cars resulted in a total of $21.5 million in sales.  Of the collection, the 1960 Ferrari 250 GT LWB California Spider Competizione attracted the most demand selling for $11,275,000, which was also the second most valuable car sold of Pebble Beach auction week. On Sunday, the 1957 Ferrari 250 GT LWB California Spider Prototype sold for $6.6 million.


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