Lawrence Fine Art announced today that it had completed its first installation curated specially for a commercial building space. The gallery partnered with the "Building Art Curatorial Program" (BACP) whose aim is to match commercial building owners, corporate collectors, and tenants with established and emerging artists. BACP was conceived and founded by Cindy Farkas Glanzrock, who serves as the creative director and is also the President of Glanzrock Realty Services.

“Commercial buildings with a great deal of foot traffic provide artists with an opportunity for enhanced exposure they wouldn’t ordinarily attain,” said Glanzrock. “BACP selects relevant artwork for commercial lobbies that is reflective of the respective building’s history, location and provenance, dramatically enriching the experience of both the tenant and visitor, as well as increasing the building’s value. We anticipate that BACP will encourage more commercial buildings to become involved.”

915 Broadway (at the corner of 21st Street), managed by ABS Partners Real Estate,  was the first building to partner with BACP to unveil its newly renovated lobby. The lobby will showcase artwork from Sen2, a Bronx-based  pop-graffiti artist, who is represented by Lawrence Fine Art. The building will exhibit the artwork for a limited period, similar to a gallery or museum rotation. The work is leased, with an option to purchase. Subsequently, BACP will debut installations at 1001 Sixth Avenue (at the corner of 37th Street) and 29 West 38th Street. Lawrence Fine Art will provide the art for 29 West 38th Street.

"We are excited about this project for a number of reasons, not least of which is the opportunity for viewers to see work by popular artists and in genres that are increasingly sought out by collectors and museums," said Gallery Director Howard Shapiro.

Lawrence Fine Art, located in East Hampton, New York, specializes in modern and contemporary art with a focus on Street and graffit art, abstract expressionism and contemporary photograpy.  The gallery was founded in 2000. Farkas is also the editor of Real Art Muse (http://www.realartmuse.com). BACP also worked with SpecterDeSouza Architects which designed the lobby.

For more information on the Building Art Curatorial Program, visit http://www.glanzrockrs.com.

For more information on Lawrence Fine Art, visit http://www.lawrence-fine-arts.com/ Contact: 
Howard Shapiro, Lawrencefinearts8@gmail.com, (631)-604-5525/(516)-547-8965. 

For more information on SpecterDeSouza Architects, visit http://www.specterdesouza.com 
Contact: Ron DeSouza, RDeSouza@SpecterDeSouza.com, (212)-724-6600.