The Curator’s Eye, (www.CuratorsEye.com), the distinctive online platform for the finest art and antiques from distinguished dealers across the globe, recently spoke with Julius Lowy Frames in New York about technology, marketing strategy, and their experience bringing their exceptional antique frame inventory online via The Curator’s Eye.

Lowy Chose The Curator’s Eye Because It Co-Brands Their Inventory With Other Outstanding Inventory

Lowy Frames owns a six-story building on Manhattan’s Upper East side, with a frame atelier on the first and second floors, and they are constantly looking to expand the reach of their operation. To this end, Lowy Frames listed some of their prime inventory with The Curator’s Eye, where they say, “the quality of the dealers and merchandise offered is unsurpassed and attracts discerning collectors.” As a result, they have garnered numerous new clients. They report that “geographically they come from all over the United States and many parts of the world.”

Market Data Helps Lowy Frames Make Better Decisions

After several months online, Lowy Frames tells The Curator’s Eye their most popular item is “an Italian carved, gilt, and walnut Sansovino frame.” Through the sophisticated demographic information provided by the online art marketing platform, they are able to use the personalized analytics to gain more insight into their particular niche of the art market. Lowy Frames reports, “we look at what frames are trending well on Curator’s Eye to get a sense of what’s popular in the marketplace overall.”

The Curator’s Eye Client Lists Helps Lowy Brand Better

Once Lowy Frames receives their proprietary client lists, they use the information to enhance their marketing efforts. They say, “we send [the new clients] a letter of introduction and brochures outlining the frames and services we offer. We also add them to our database to receive our regular, monthly e-communiques.”

The Personal Touch Makes The Curator’s Eye Process Simple

The process of signing up for the marketing services provided by The Curator’s Eye, according to Lowy Frames, was an easy one. They say, “Our representative, Lisa Dromsky, makes it very easy to put our selected inventory up on The Curator’s Eye.”

Extensive History, Embracing The Online Realm

“Julius Lowy Frame and Restoring Company opened its doors in 1907. Hilly Shar worked for Lowy and finally purchased the company outright in 1956. His son Larry joined the business in 1960 and is now President, with his son Brad joining as the third generation in 1992….As the Shar family travelled and purchased antique frames throughout the world, they amassed the world’s largest collection of museum-quality antique frames, with over 5000 in our current inventory, ranging in styles from 16th century Renaissance frames to mid 20th century Modern.” Today they bring these notable frames, an important addition to any exceptional collection of fine art, to the broader collecting market by way of The Curator’s Eye.

The Curator’s Eye is the distinctive online platform for the finest art and antiques from distinguished dealers around the world. To view more exceptional items for the distinguished private collector available from the top dealers across the globe, visit www.CuratorsEye.com.