When art museums become a brand

  • April 27, 2010 22:44

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The Whitney Museum
Flickr: Dom Dada

Mega-cafes and gift shops. Massive new spaces. Brand building and franchising. Kyle Chayka writes in The Atlantic, "Are Fine Art Museums the Next Starbucks?"

"Institutions as diverse as New York's Whitney and Museum of Modern Art, DC's Corcoran and National Gallery and Philadelphia's Barnes Foundation are all tied up in development deals somewhere between the public good and private interest," Chayka notes.

 

Read more at The Atlantic


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