In New Exhibits, Art Collectives Meow Wolf and teamLab Are Optimizing the Experience of Art on Their Own Terms
- November 03, 2019 21:00
Operating outside of traditional gallery and museum spaces, two art collectives are bringing their work directly to ticket-buying, Instagramming audiences in new exhibitions across the U.S. and in Asia.
Meow Wolf, the Santa Fe-Based art collective, creates immersive exhibitions in multimedia that allow visitors to seemingly step inside a piece of "science fiction," says one founding artist. Their current exhibit in Santa Fe, called "The House of Eternal Return," is contained in a massive former bowling alley purchased by one of the group's benefactors, "Game of Thrones" author George R.R. Martin, as Conor Knighton reports for CBS News.
Now employing a couple hundred artists, Meow Wolf will open exhibitions in Denver and Las Vegas within the next two years. The Las Vegas venue is the new AREA15, just outside the Strip, where "brand activations" in an "immersive bazaar" will be anchored with a Meow Wolf art experience, opening in 2020.
In Shanghai, Japanese art collective teamLab has on ‘teamLab Borderless’ featuring 50 of their surreal artworks and interactive installations together across 71,000 square feet in the Huangpu District, starting on November 5. Their digital museum aims "to break all boundaries between human and nature." Visitors wander through four sections: ‘Borderless World’ showcases many of teamLab’s previously exhibited installation pieces; ‘Microcosmoses’ depicts a community of moving light vehicles; 'Forest of Lamps' consists of hundreds of lit lanterns below and above the ground; and a virtual tea drinking experience at 'en tea house.'
"Artworks move out of rooms, communicate with other works, influence, and sometimes intermingle with each other," says teamLab.
Every visitor will have a unique time in the "museum," depending upon their varied movement and interactions with art, sound, color and lights, in "an experience as yet encountered by humanity," describes teamLab, which is sponsored by Epson.
Last year, on Odaiba island in Tokyo, teamLab Borderless was the world’s most-visited single-artist museum with 2.3 million guests. The new Shanghai museum will collaborate with the current Tokyo museum. A third Borderless museum is set to open at the Venetian Macao casino in January 2020.
TeamLab has also shown with Pace Gallery and is included in the permanent collections of the Art Gallery of New South Wales, Sydney; Art Gallery of South Australia, Adelaide; Asian Art Museum, San Francisco; Asia Society Museum, New York; and Borusan Contemporary Art Collection, Istanbul.