On #GivingTuesday, One Museum Aims for Donors to Crowdfund $1 Million to Help Acquire An Artwork
- November 26, 2018 23:09
On this #GivingTuesday, museums worldwide offer up various reminders to encourage charitable giving. The Art Gallery of Ontatrio is asking for $1 million CAD, part of a month-long campaign that has already spurred hefty giving to the non-profit institution.
The AGO, in Toronto, is crowdfunding to help acquire Canada's first Infinity Mirror Room by internationally acclaimed artist Yayoi Kusama.… for infinity. Donors to the $1.3 million CAD campaign will be the first to experience the artwork, which is titled "Let's Survive Forever" and currently on view at the Chicago pop-up called wndr museum.
Earlier this month the AGO launched its ambitious aim to acquire the Infinity Mirror Room artwork. Last spring, over 165,000 people at the AGO were wowed by the immensely popular traveling exhibition Yayoi Kusama: Infinity Mirrors – the huge demand for tickets was unprecedented, crowds lined up around the block and the AGO extended its hours, but not everybody could participate in Kusama's groundbreaking work. Inspired by the love for Kusama's unique and immersive Infinity Mirror Rooms, the AGO decided an acquisition was in order.
The AGO initally announced that it has secured half the purchase price for an Infinity Mirror Room. The #InfinityAGO campaign is now set to end on Nov. 30, and remains online at InfinityAGO.ca.
"Yayoi Kusama is one of the most important artists alive today. The opportunity to have an Infinity Mirror Room as part of the AGO's collection is deeply exciting," says Stephan Jost, the AGO's Michael and Sonja Koerner Director, and CEO.
The AGO is the first Canadian art museum to launch a crowdfunding campaign of this scale to acquire a contemporary artwork.
"A central theme in Kusama's work is the idea of connectivity. So it's fitting that #InfinityAGO will involve thousands of people working together to bring great art to Toronto. Together, infinity is achievable," Jost says.